Hop monetized a radically efficient B2B food waste hauling service with integrated impact tracking. It transformed the waste ingredients into a B2C packaged organic fertilizer alternative.
Hop introduced inner-city composting facilities in Vancouver, Calgary, Edmonton, and Toronto
Hop facilities expedited hauling logistics to cut 2/3s of the average hauling time for food waste
Hauling service was marketed to foodservice companies as a monthly recurring subscription
With bin-swap hauling, the service design enabled every bin to be washed, categorized, and weighed
The tracking enabled monthly impact reports that measured exact waste, land, water, and CO2 savings
Hop's finished organic compost product delivered 7x higher NPK nutrient content than alternatives
The product was marketed to urban farmers and gardeners through a national retail network