Do cold outbound only to channel partners who can directly earn money from Provision.
Establish a platform that increases their reach, their earnings, and their value, and they will generate high-performing leads.
We formed content distribution deals with membership associations in the food industry.
As not-for-profits, the associations can't take performance compensation, so we simply join their membership
We co-host educational webinar series with associations and distribute native content through their newsletters
We provide discounts exclusive to members of each association
We created a three-tier program to graduate consultants from referrals into support and implementation.
Level One - Junior resellers earn an entry-level commission for every converted referral
Level Two - Senior resellers earn higher commission for providing tech support
Level Three - Partners additionally get to bill clients directly to implement the software
We developed a training series and promotional library to help food safety consultants convert
We rapidly developed multi-tier commercial incentives, the promotional library, and the training series in Q2 2021, testing it among our existing contacts in each channel. We made revisions within the first month, then began targeted email and calling outbound that fed channel partner leads into a rapid and standardized meeting cycle to close partnerships.