Work
Brand Identity
CLIENT
Provision Analytics
YEAR
2020

A brand refresh that contributed to 3x revenue growth within 7 months.

Provision is a B2B software for food safety. Founded in 2018, it has since become Canada's fastest-growing platform for record keeping.
When this project began, 90% of the food industry still used paper and spreadsheet for food safety record keeping. Switching to a digital platform was perceived to be high-risk for regulatory compliance. Provision leveraged design to make its adopters feel like modern experts. It won trust among a market of late adopters.
The logo is based on graph theory diagrams.
Provision's secret sauce is a graph database. It powers faster mock recalls and more dynamic analytics than any alternative for its users. Visualized, the database traceability forms a geometric web.
See the Process
A crossover design system that unifies the brand and UI.
Tech has a problem. When different teams design the brand and the UI, there is often a jarring and inconsistent user experience from the promotion to the product. It's common to find cheery illustration brands followed by austere products.
Provision's brand was designed hand-in-hand with its UI. By sharing common design system components, the product feels familiar to prospects, reducing sales friction from messaging into trial and adoption.
See the Process

The Results

The brand is part of a winning formula and is not the sole driver of results.

3x

Signed ARR growth within 7 months

76%

Growth in web traffic July 2021 vs. 2020

+100

Point gain in Net Promoter Score

4x

Increase in win rate year-over-year