A crossover design system that unifies the brand and UI.
Tech has a problem. When different teams design the brand and the UI, there is often a jarring and inconsistent user experience from the promotion to the product. It's common to find cheery illustration brands followed by austere products.
Provision's brand was designed hand-in-hand with its UI. By sharing common design system components, the product feels familiar to prospects, reducing sales friction from messaging into trial and adoption.
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